@inbook{ff6dd6fcefba47fcbfb954029eb44e66,
title = "When is our connection to brands like our connection to people? Differentiating between consumer–brand relationships and interpersonal relationships",
author = "Vanitha Swaminathan and Dommer, \{Sara Loughran\}",
year = "2012",
month = jan,
day = "1",
doi = "10.4324/9780203128794",
language = "English (US)",
isbn = "9780203128794",
pages = "15--29",
booktitle = "Consumer-Brand Relationships",
publisher = "Taylor and Francis",
address = "United States",
}