TY - GEN
T1 - When protests go virtual
T2 - 16th Americas Conference on Information Systems 2010, AMCIS 2010
AU - Blodgett, Bridget M.
AU - Tapia, Andrea
PY - 2010
Y1 - 2010
N2 - In this paper, we introduce a case study of social protest that has occurred in the virtual world Second Life. This case is a labor strike that occurred against IBM by Italian employees and a large European labor union. We begin with identifying the four key elements in the protest organizing process: Identifying Supporters, Organizing and Establishing Hierarchy, Getting the Word Out, and Building Solidarity/Establishing Social Networks. Next, we briefly examine how non-virtual technologies have changed the protest organizing process. Finally, we present our case data and illustrate how moving a protest to a fully virtual environment changes the organizing process. We conclude by asserting that three aspects fundamentally change protest organizing: entertainment, costs, and culture.
AB - In this paper, we introduce a case study of social protest that has occurred in the virtual world Second Life. This case is a labor strike that occurred against IBM by Italian employees and a large European labor union. We begin with identifying the four key elements in the protest organizing process: Identifying Supporters, Organizing and Establishing Hierarchy, Getting the Word Out, and Building Solidarity/Establishing Social Networks. Next, we briefly examine how non-virtual technologies have changed the protest organizing process. Finally, we present our case data and illustrate how moving a protest to a fully virtual environment changes the organizing process. We conclude by asserting that three aspects fundamentally change protest organizing: entertainment, costs, and culture.
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M3 - Conference contribution
AN - SCOPUS:84870567325
SN - 9781617389528
T3 - 16th Americas Conference on Information Systems 2010, AMCIS 2010
SP - 551
EP - 560
BT - 16th Americas Conference on Information Systems 2010, AMCIS 2010
Y2 - 12 August 2010 through 15 August 2010
ER -