@inbook{e1b7357f11004e988aca86db8fb303fa,
title = "Where Does the Responsibility for Retention Rest? Modeling the Effects of Individual and Group Level Factors on Customer Retention Using Bayesian Reversible Jump Mcmc Methods",
abstract = "One of the primary objectives of managing customer relationships focuses on customer retention. In all mature markets, the battle to retain customers is fierce as genuine “new” customers are few and far between. Even in the newer, growing arena of e-commerce, retaining customers becomes paramount as shaky advertising-based business models give way to the more stable subscription-based model.",
author = "Mike Aheame and Tom Gruen and John Liechty",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11882-6_60",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "173--174",
booktitle = "Developments in Marketing Science",
address = "United States",
}