Who are your users? comparing media professionals' preconception of users to data-driven personas

Lene Nielsen; Joni Salminen; Soon Gyo Jung; Haewoon Kwak; Jisun An; Bernard J. Jansen

doi:10.1145/3152771.3156178

Who are your users? comparing media professionals' preconception of users to data-driven personas

Lene Nielsen, Joni Salminen, Soon Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

16 Scopus citations

Abstract

1One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the datadriven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.

Original language	English (US)
Title of host publication	Proceedings of the 29th Australian Computer-Human Interaction Conference
Subtitle of host publication	Human-Nature, OzCHI 2017
Editors	Margot Brereton, Dhaval Vyas, Alessandro Soro, Bernd Ploderer, Jenny Waycott, Ann Morrison
Publisher	Association for Computing Machinery
Pages	602-606
Number of pages	5
ISBN (Electronic)	9781450353793
DOIs	https://doi.org/10.1145/3152771.3156178
State	Published - Nov 28 2017
Event	29th Australian Computer-Human Interaction Conference, OzCHI 2017 - Brisbane, Australia Duration: Nov 28 2017 → Dec 1 2017

Publication series

Name	ACM International Conference Proceeding Series

Other

Other	29th Australian Computer-Human Interaction Conference, OzCHI 2017
Country/Territory	Australia
City	Brisbane
Period	11/28/17 → 12/1/17

All Science Journal Classification (ASJC) codes

Software
Human-Computer Interaction
Computer Vision and Pattern Recognition
Computer Networks and Communications

Access to Document

10.1145/3152771.3156178

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Nielsen, L., Salminen, J., Jung, S. G., Kwak, H., An, J., & Jansen, B. J. (2017). Who are your users? comparing media professionals' preconception of users to data-driven personas. In M. Brereton, D. Vyas, A. Soro, B. Ploderer, J. Waycott, & A. Morrison (Eds.), Proceedings of the 29th Australian Computer-Human Interaction Conference: Human-Nature, OzCHI 2017 (pp. 602-606). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3152771.3156178

Nielsen, Lene ; Salminen, Joni ; Jung, Soon Gyo et al. / Who are your users? comparing media professionals' preconception of users to data-driven personas. Proceedings of the 29th Australian Computer-Human Interaction Conference: Human-Nature, OzCHI 2017. editor / Margot Brereton ; Dhaval Vyas ; Alessandro Soro ; Bernd Ploderer ; Jenny Waycott ; Ann Morrison. Association for Computing Machinery, 2017. pp. 602-606 (ACM International Conference Proceeding Series).

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title = "Who are your users? comparing media professionals' preconception of users to data-driven personas",

abstract = "1One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the datadriven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.",

author = "Lene Nielsen and Joni Salminen and Jung, {Soon Gyo} and Haewoon Kwak and Jisun An and Jansen, {Bernard J.}",

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doi = "10.1145/3152771.3156178",

language = "English (US)",

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Nielsen, L, Salminen, J, Jung, SG, Kwak, H, An, J & Jansen, BJ 2017, Who are your users? comparing media professionals' preconception of users to data-driven personas. in M Brereton, D Vyas, A Soro, B Ploderer, J Waycott & A Morrison (eds), Proceedings of the 29th Australian Computer-Human Interaction Conference: Human-Nature, OzCHI 2017. ACM International Conference Proceeding Series, Association for Computing Machinery, pp. 602-606, 29th Australian Computer-Human Interaction Conference, OzCHI 2017, Brisbane, Australia, 11/28/17. https://doi.org/10.1145/3152771.3156178

Who are your users? comparing media professionals' preconception of users to data-driven personas. / Nielsen, Lene; Salminen, Joni; Jung, Soon Gyo et al.
Proceedings of the 29th Australian Computer-Human Interaction Conference: Human-Nature, OzCHI 2017. ed. / Margot Brereton; Dhaval Vyas; Alessandro Soro; Bernd Ploderer; Jenny Waycott; Ann Morrison. Association for Computing Machinery, 2017. p. 602-606 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Nielsen L, Salminen J, Jung SG, Kwak H, An J, Jansen BJ. Who are your users? comparing media professionals' preconception of users to data-driven personas. In Brereton M, Vyas D, Soro A, Ploderer B, Waycott J, Morrison A, editors, Proceedings of the 29th Australian Computer-Human Interaction Conference: Human-Nature, OzCHI 2017. Association for Computing Machinery. 2017. p. 602-606. (ACM International Conference Proceeding Series). doi: 10.1145/3152771.3156178

Who are your users? comparing media professionals' preconception of users to data-driven personas

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