Whose and what chatter matters? the effect of tweets on movie sales

Keyphrases

• Tweets 100%
• Chatter 100%
• Broadcast Networks 33%
• Product Sales 33%
• Twitter User 33%
• China 16%
• Machine Learning Algorithms 16%
• Managerial Implications 16%
• Dual Effect 16%
• Publicly Available Data 16%
• Weibo 16%
• Digital Age 16%
• Monitoring Value 16%
• Purchase Behavior 16%
• Negative Word-of-mouth 16%
• Online Word-of-mouth 16%
• Dynamic Panel Model 16%
• Number of Followers 16%
• Influential Users 16%
• Persuasive Effect 16%

Social Sciences

• Sales 100%
• Authors 37%
• USA 12%
• Twitter 12%
• Panel Data Model 12%
• China 12%
• Machine Learning Algorithm 12%