TY - JOUR
T1 - Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest
AU - Wang, Ruoxu
AU - Yang, Fan
AU - Zheng, Saijing
AU - Sundar, S. Shyam
N1 - Publisher Copyright:
© 2016, © The Author(s) 2016.
PY - 2016/8/1
Y1 - 2016/8/1
N2 - Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting, sharing, checking, searching, and browsing different categories. An online survey (N = 113) revealed that a brand new set of gratifications (specific to digital media) predicted a large number of user behaviors in Pinterest. The results showcased the predictive value of affordance-based gratifications in shaping specific user behaviors on social-media.
AB - Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting, sharing, checking, searching, and browsing different categories. An online survey (N = 113) revealed that a brand new set of gratifications (specific to digital media) predicted a large number of user behaviors in Pinterest. The results showcased the predictive value of affordance-based gratifications in shaping specific user behaviors on social-media.
UR - http://www.scopus.com/inward/record.url?scp=85028821504&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85028821504&partnerID=8YFLogxK
U2 - 10.1177/2056305116662173
DO - 10.1177/2056305116662173
M3 - Article
AN - SCOPUS:85028821504
SN - 2056-3051
VL - 2
JO - Social Media and Society
JF - Social Media and Society
IS - 3
ER -