Why not take a performative approach to entrepreneurship?

Raghu Garud, Joel Gehman, Antonio Paco Giuliani

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.

Original languageEnglish (US)
Pages (from-to)60-64
Number of pages5
JournalJournal of Business Venturing Insights
StatePublished - Jun 2018

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management of Technology and Innovation


Dive into the research topics of 'Why not take a performative approach to entrepreneurship?'. Together they form a unique fingerprint.

Cite this