TY - GEN
T1 - Will you log into tinder using your facebook account? adoption of single sign-on for privacy-sensitive apps
AU - Cho, Eugene
AU - Kim, Jinyoung
AU - Sundar, S. Shyam
N1 - Publisher Copyright:
© 2020 Owner/Author.
PY - 2020/4/25
Y1 - 2020/4/25
N2 - When signing up for new mobile apps, users are often provided the option of using their Facebook or other social media credentials (i.e., single sign-on services; SSO). While SSO is designed to make the login process more seamless and convenient, recent social media data breaches may give pause to users by raising security concerns about their online transactions. In particular, users logging into sensitive services, such as dating apps, may feel hesitant to adopt SSO due to perceived potential data leakage to their social networks. We tested this proposition through a user study (N = 364) and found that individual differences in online security perceptions predict the use of SSO for certain sensitive services (e.g., affair apps), but not others (e.g., matchmaking apps). Informed by theory, potential mediators of this relationship (perceived security, ease of sharing, and usability) were also explored, thus shedding light on psychologically salient drivers of SSO adoption.
AB - When signing up for new mobile apps, users are often provided the option of using their Facebook or other social media credentials (i.e., single sign-on services; SSO). While SSO is designed to make the login process more seamless and convenient, recent social media data breaches may give pause to users by raising security concerns about their online transactions. In particular, users logging into sensitive services, such as dating apps, may feel hesitant to adopt SSO due to perceived potential data leakage to their social networks. We tested this proposition through a user study (N = 364) and found that individual differences in online security perceptions predict the use of SSO for certain sensitive services (e.g., affair apps), but not others (e.g., matchmaking apps). Informed by theory, potential mediators of this relationship (perceived security, ease of sharing, and usability) were also explored, thus shedding light on psychologically salient drivers of SSO adoption.
UR - http://www.scopus.com/inward/record.url?scp=85090235927&partnerID=8YFLogxK
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U2 - 10.1145/3334480.3383074
DO - 10.1145/3334480.3383074
M3 - Conference contribution
AN - SCOPUS:85090235927
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
T2 - 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020
Y2 - 25 April 2020 through 30 April 2020
ER -