Willingness to Pay for an Ecological Park Experience

Won Seok Lee, Alan R. Graefe, Doohyun Hwang

Research output: Contribution to journalArticlepeer-review

32 Scopus citations


The purpose of this study is to estimate an ecological park's use values and to show the statistical relationship between emotional/psychological determinants and visitors' willingness to pay (WTP). The study employs the contingent valuation method (CVM) to elicit the park's economic values. CVM, however, has been criticized due to potential exaggeration bias, so this study attempts to reduce this bias by reaffirming visitors' "yes" responses. Results demonstrate a more conservative WTP, and show that sense of place meanings did not have a significant relationship with respondents' WTP but satisfaction did influence people's willingness to pay for an ecological park experience.

Original languageEnglish (US)
Pages (from-to)288-302
Number of pages15
JournalAsia Pacific Journal of Tourism Research
Issue number3
StatePublished - Apr 2013

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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