Winning friends and influencing people: Self-presentation motives in physical activity settings

Timothy C. Howle, Ben Jackson, David E. Conroy, James A. Dimmock

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


In this article, a critical eye is cast over research into self-presentational processes in physical activity settings, and a focus is given to recent developments in the study of impression motivation. In line with calls for theoretical advancement in this area, we draw from the literature on approach/avoidance and agency/communion distinctions in the construction of a 2 × 2 framework for the study of self-presentation motives. We propose that when performing physical activity within interpersonal environments, individuals may adopt acquisitive-agentic, acquisitive-communal, protective-agentic, and/or protective-communal motives. Theory-derived predictors of these motives, implications of motive endorsement, and possible moderators of the effects of motive adoption on physical activity outcomes are discussed.

Original languageEnglish (US)
Pages (from-to)44-70
Number of pages27
JournalInternational Review of Sport and Exercise Psychology
Issue number1
StatePublished - 2015

All Science Journal Classification (ASJC) codes

  • Applied Psychology


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