Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, Rik Pieters

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationThe Connected Customer
Subtitle of host publicationThe Changing Nature of Consumer and Business Markets
PublisherTaylor and Francis
ISBN (Electronic)9781135176914
ISBN (Print)9781848728370
StatePublished - Jan 1 2011

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Psychology

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