You Snooze, You Lose

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review


Now is not the time to ignore e-business, but to adopt a portfolio strategy.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Issue number3
StatePublished - Sep 1 2001

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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