You Snooze, You Lose

Ralph A. Oliva

Research output: Contribution to journal › Article › peer-review

Abstract

Now is not the time to ignore e-business, but to adopt a portfolio strategy.

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title = "You Snooze, You Lose",

abstract = "Now is not the time to ignore e-business, but to adopt a portfolio strategy.",

author = "Oliva, \{Ralph A.\}",

year = "2001",

month = sep,

day = "1",

language = "English (US)",

volume = "10",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "3",

}

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AU - Oliva, Ralph A.

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AB - Now is not the time to ignore e-business, but to adopt a portfolio strategy.

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