You Snooze, You Lose

Research output: Contribution to journal › Article › peer-review

Abstract

Now is not the time to ignore e-business, but to adopt a portfolio strategy.

@article{df8009b3fd8042288df5d14fe0dd171d,

title = "You Snooze, You Lose",

abstract = "Now is not the time to ignore e-business, but to adopt a portfolio strategy.",

author = "Oliva, \{Ralph A.\}",

year = "2001",

month = sep,

day = "1",

language = "English (US)",

volume = "10",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "3",

}

TY - JOUR

T1 - You Snooze, You Lose

AU - Oliva, Ralph A.

PY - 2001/9/1

Y1 - 2001/9/1

N2 - Now is not the time to ignore e-business, but to adopt a portfolio strategy.

AB - Now is not the time to ignore e-business, but to adopt a portfolio strategy.

UR - https://www.scopus.com/pages/publications/0346491623

UR - https://www.scopus.com/pages/publications/0346491623#tab=citedBy

M3 - Article

AN - SCOPUS:0346491623

SN - 1061-3846

VL - 10

JO - Marketing Management

JF - Marketing Management

IS - 3

ER -