Personal profile
Research interests
Lee Ahern studies the science of science communication. Effective public policies relative to science and technology require public understanding of complex concepts. Over the past two decades, communications scholars have begun to identify the social and psychological factors that combine to make meaning about scientific issues in the minds of different audience segments. They are also beginning to understand why science communication campaigns so often fail to deliver the intended and desired results. These findings have made it clear that scientists must consider not just the science itself, but how audiences will react to and make meaning from science communications.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 13 Climate Action
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SDG 16 Peace, Justice and Strong Institutions
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A Decade of Adaptation: Integrating Experiential Learning Theory (ELT) into a Successful Digital Advertising Curriculum
Ahern, L., 2026, (Accepted/In press) In: Journal of Advertising Education.Research output: Contribution to journal › Article › peer-review
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HPV prevention is not just for girls: an examination of college-age-students’ adoption of HPV vaccines
Grantham, S., Connolly-Ahern, C. & Ahern, L., Jul 2 2020, In: Health Marketing Quarterly. 37, 3, p. 193-206 14 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators
Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In: Science Communication. 41, 1, p. 38-65 28 p.Research output: Contribution to journal › Article › peer-review
16 Link opens in a new tab Scopus citations -
The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments
Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In: Mass Communication and Society. 22, 6, p. 851-871 21 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Environmental orientations and news coverage: Examining the impact of individual differences and narrative news
Shen, F., Ahern, L. & Han, J., 2017, In: International Journal of Communication. 11, p. 4018-4031 14 p.Research output: Contribution to journal › Article › peer-review
12 Link opens in a new tab Scopus citations